Customer Reviews & Why You Need Them

Did you know that nearly 75% of consumers have left reviews for local businesses online at multiple websites in the last year? Equally as important; 98% report they read reviews and it affects their decision to support your business or not. Join Bret Dewhurst of Better Business Bureau of Upstate New York for an interactive discussion on how customer reviews boost your brand recognition and provide instant feedback for your goods and services. Learn how to effectively reply to all positive and negative reviews and how to control the narrative of your business in the opinions of your consumers.

Bret Dewhurst is the Community Programs Coordinator at Better Business Bureau of Upstate NY. He has spent his entire professional career in the industries of Higher Education, Public Relations and Marketing and is finishing his second year at BBB. BBB of Upstate NY covers a territory of 48 counties throughout NYS, and focuses on the education of consumers, businesses and nonprofits. Along with the Marketing and Communications Team, Bret develops and delivers presentations and engagements focusing on marketing, education, and best practices through a variety of topics. He resides just north of Albany, NY, and BBB of Upstate NY is located in Amherst, NY.