January 2023 Women in Networking Luncheon: Top 10 Marketing Must-Haves for Small Business Owners

Top 10 Marketing Must-Haves for Small Business Owners

Start a marketing plan for your small business with these top 10 marketing must-haves. Whether you're in the process of launching a new business or already have one, having a marketing strategy behind your brand is extremely important for the success and growth of your company.

We’ll take a look at some of the most important tactics to implement for a successful marketing strategy and review the software, templates, and features that can help you achieve these goals. Together, we will start to define your target market, write out your value proposition, review tools for making a website, and learn how to promote your business.

Guest speaker, Jody Perrin, began with JCC in 2008 as a graphic designer, transitioned to a brand specialist, and was promoted to her current position as director of marketing and communications in 2014. Perrin earned her bachelor’s degree in graphic design from Youngstown State University. Prior to her work at JCC, she worked for Studio 8e8 Advertising Agency, Pegasus Printing Group in marketing and graphic design, and Humility of Mary Health Partners in public relations and graphic design.

Some of Jody’s many accomplishments during her tenure at JCC include creating and managing numerous, high-quality marketing campaigns; redeveloping the college logo and brand; creating and leading a communications task force designed to ensure timely and consistent messaging to employees, students, and the community at large; and heading up the entire redesign of campus wayfinding signage at all JCC locations. She serves as a member of several working groups, including the Planning Advisory Council, which plays an instrumental role in the college’s strategic planning process.

Perrin is described by her staff as a powerhouse, mentor, and dedicated and caring leader. She has served on several additional work groups including Heart of Olean Mural, Student Journey Mapping, and commencement planning.